Connecting healthcare sponsors and grocers through better food choices.
Help people act on nutrition guidance. Make every grocery visit more relevant.
NutrePass is a platform that connects healthcare sponsors and grocery partners through consumer-controlled portable nutrition profiles. At store check-in, personal preferences and authorized guidance become relevant recipes, products, swaps, and eligible offers—supporting shoppers while purchase decisions are being made.
With consent, retailer-confirmed purchases can help sponsors understand alignment with nutrition guidance and help grocers measure engagement.
Connecting nutrition guidance to choices in the grocery aisle.
Every grocery visit is an opportunity to bring better nutrition to life. NutrePass platform enables a connected experience where a portable nutrition profile turns personal preferences and authorized guidance into relevant food ideas, timely savings, and more confident choices—from check-in to checkout and back to care.
Extend loyalty from checkout to check-in.
NutrePass activates personalized guidance when shoppers arrive—creating opportunities to support food choices throughout the visit and learn from permitted shopping activity.
1. Check in
A simple tap at a participating store activates the shopper’s nutrition profile for that visit, within their chosen permissions.
2. Discover relevant choices
Products, recipes, swaps, and eligible incentives appear on the shopper’s phone, reflecting their preferences and dietary needs.
3. Connect actions with outcomes
With permission and available integrations, connect recommendations, shopping-list changes, and purchases to understand engagement and improve future experiences.
A portable profile. Control that stays with you.
A profile that moves with you
NutrePass includes your food preferences, dietary needs, and optionally if available your health sponsor authorized nutrition guidance across participating stores and services—so you can use the same profile wherever NutrePass is supported.
Personalization on your terms
Consumer-controlled consent is central to NutrePass: choosing what information to include, which participating services may use it, and for what purposes. The platform is being designed to let you review and change those permissions over time.
NutrePass is a partner-agnostic platform connecting four complementary categories around a consumer-controlled nutrition profile.
One portable profile. A connected ecosystem.
Health, Care & Benefit Sponsors
Health systems, dietitians, health plans, employers, and wellness programs can help consumers bring authorized nutrition guidance and eligible benefits into everyday grocery choices.
Grocery Commerce & Retail Media
Retailers, loyalty programs, and retail media networks can extend personalization to check-in, supporting relevant recommendations and eligible offers throughout the store visit.
Food, Beverage & Nutrition Brands
Brands can help shoppers discover relevant products and eligible incentives, and learn how engagement connects with permitted purchase outcomes.
Technology, Data & Nutrition Intelligence
Product and recipe intelligence, authorized data connections, and commerce integrations can help translate a portable profile into personalized shopping experiences and measurable insights.
Personalize the visit. Measure the basket.
NutrePass extends loyalty engagement from checkout to check-in. A consenting shopper’s arrival creates an opportunity to deliver relevant recipes, products, swaps, and eligible incentives while purchase decisions are still being made. Connecting recommendations and shopping-list changes with retailer-confirmed purchases helps retailers and brands understand what shoppers act on and improve future engagement.
Close the loop from nutrition guidance to grocery purchases.
NutrePass makes authorized nutrition guidance actionable during grocery shopping. The portable profile connects that guidance with relevant recipes and food choices. With consumer consent and retailer integration, purchase-linked nutrition insights can support dietitian follow-up and help sponsors evaluate how purchases align with the guidance provided.
Meet the Founders
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Founder & CEO
Philippe Tregon
Philippe built and operated successful retail stores and restaurants in Silicon Valley for 20 years before turning to mobile applications development.
He then shifted his focus on meal intake-data tracking when wearables became the main data source for employer's wellness solutions.
He founded NutrePass to help people turn their nutrition needs and preferences into everyday food choices—with a portable profile they control.
He leads the company’s vision and partnerships, connecting nutrition guidance with the grocery shopping experience.
Co-Founder & CTO
Surat Mukker
Surat has spent 25 years building software and 15 leading engineering teams. She's at her best with a hard problem and a clear goal to charge toward.
She knows how hard it is to change the way you eat when habit keeps pulling you back to the same choices, and she cares about health as a whole, the physical and the spiritual in balance, and about living with awareness. Philippe's passion for food as medicine is what drew her to NutrePass.
She leads the company's technology and platform, building the portable nutrition profile that people control and that goes with them when they shop.
